Half a million euro to finance and support the Nature Center Tuscan amounted to much resources provided with a notice being published that will reward excellence, local products and shopping neighborhood. With a flash on the network "Tuscany Window" to adhere to which you will have time until March
That of the Nature Center is a conception of trade that spread rapidly in recent years and is a way of looking at shopping both old and new. On the one hand enables small and micro business of the historic centers of association and to present a single brand, the other, can give new life to city areas that risk being abandoned, often because of the large retailers. ;
The Nature Center (CCN) of Tuscany are grouped a total of 173 and more than 15 thousand small and micro enterprises, grouped in 150 associations.
According to early previews, the notice will be given to associations of undertakings which form the CCN and will follow the path already marked by other previous funding. The € 500 thousand conveyed by the Tuscany Region for the biennium 2011-2012, from the European Social Fund, will co-finance 50-60% of the most interesting projects of the various commercial areas: from the creation of a new loyalty card for customers the printing of the explanatory brochure, the organization of ad hoc events that promote the historical center, the parking lot of incentives for those who choose to shop downtown. The remaining 50-40% of the funds will be supported by associations of undertakings and, where appropriate by local authorities.
The Nature Center: What are they?
There is talk of CCN for more than 10 years: those areas with a strong vocation for commerce and planning for historic reasons. Can be found in the center of towns and countries, as well as both commercial areas are also larger areas of large cities. The first projects have to promote, CCN focused on the urban redevelopment of the historic center of many villages, towns and historic villages.
The CCN are widespread throughout the region, with a peak in the capital. In particular, there are 14 in the province of Arezzo, 50 in Florence and surrounding communities, 13 in Grosseto, Livorno and Lucca 17. Only 7 of Massa Carrara, Pisa in 18, 10 and 27 in the province of Pistoia in the city of the Palio, Siena.
Projects already funded: fidelity card, promotions and mobility
Over the past two years the Region of Tuscany has made available nearly 1.3 million to fund 47 aggregation of projects dedicated to assisting businesses and commercial areas. Among others, the creation of web sites dedicated to individual CCN - is done for the network of commercial areas of the municipalities of Monte Pisano Buti, Calci, House, San Giuliano Terme, Vicopisano, Vecchio, which together total 310 firms. And more planning discounts and special occasions thanks to the loyalty card of the Nature Center, built in the web of Val di Cornia (260 companies) where those who make a purchase in one of the participating stores will receive a coupon that entitles you to a discount in the cinema or in restaurants.
to meet the customers, not projects may be lacking in support of the parking and mobility: we thought the CCN of Pistoia (110 operators in total) that reached an agreement with the company that manages parking lots in the city to provide 5,000 hours of free parking and organize a shuttle service for those heading in the center.
These funds are therefore not so much rain in funding for individual companies, as the facilitation and support in developing infrastructure and communication tools "choral".
"Vetrina Toscana", the excellent food from local products to the table
That of the Nature Center is a successful strategy in promoting the territory and the economic realities that populate it. In Tuscany, the reality of the CCN is combined with many other initiatives that tend to the enhancement of artistic and traditional products. Among others include "Tuscany Window", a network of 870 restaurants and food shops spread throughout the region, marked by the same logo applied on the front door.
The shops and restaurants have chosen as members priority elements of their bid using and selling typical regional products. With certification of "Window on Tuscany, the food shops ensure the use and sale of local products, excellence guaranteed.
The network of small and micro enterprises associated with" Tuscany Window "will be further enhanced this year by a number of initiatives throughout the area throughout the year, recently presented by the Department of Trade and Tourism of Tuscan Regional Cristina Scaletti and representatives of Unioncamere and Confesercenti. It begins with a special menu of local and organic in the province of Arezzo, to contest the restaurants in the province of Livorno (four meals in four different restaurants will participate in the extraction a vacation on the island of Elba).
"The journey started in recent years - said the Regional Minister ladder - has allowed the network to buy more and more visibility and attention and the intent is to to encourage proposals which enhance the network. "
restaurants or shops to join the system Tuscan" Tuscany Window "can register at the Unioncamere Toscana (tel. 055 46881) by the end of March . The President of Unioncamere Tuscany, Pierfrancesco Pacini said that "Vetrina Toscana is a project created with the intent to create a system by promoting knowledge of Tuscany and its products, through the creation of concrete economic and commercial synergies between operators in the industry, who find themselves in the territory of a major element of its identity. "
Agnese Fedeli
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